Sometimes it can be a bit overwhelming to consider how much we see advertisements throughout the day, but frankly it has become a standard part of life. Companies now spend huge parts of their budgets on marketing, as this is the only safe way to ensure they will remain competitive. The bottom line is that almost every single brand is competing for customers, so allowing their competition to put more advertisements out there is simply not an option. It is not just about quantity either, because getting involved in new mediums like a CPM ad network can reach customers that would be impossible to find otherwise.
This is really the big idea, as reaching the highest amount of potential customers with the most effective advertising is crucial. Most companies simply do not have an unlimited budget, and money that is wasted in one place could be used in another instead. Read more